London, October 20, 2008 – PlayBOX (US) Inc. (“PlayBOX”) (OTC BB: PYBX.OB), a global media entertainment company, today announced it is partnering with Monday Bar, the biggest promotion company in Scandinavia.
Monday Bar (aka Dog House Boys) will now use PlayBOX and its diverse distribution channels to promote its parties and events, and to distribute its music products. PlayBOX currently delivers leading-edge entertainment content to consumers at retail points, through online sales, MP3 downloads, and via mobile phones. It further uses social networks and fan and music genre communities for additional audience-reach.
Monday Bar, well known throughout Scandinavia, holds about 10 much-anticipated parties a year, reaching an audience of about 40,000 music fans annually. They also provide the famous Monday Bar party cruises that entertain 1500 guests on musical voyages between Sweden and Finland and the company further showcases its artists and entertains fans at the Monday Bar nightclub in Stockholm, Sweden.
The promotions company has represented some of the biggest names in DJ music. Artists include four-time named “DJ of the Year” and UK radio personality Carl Cox , Dutch superstar DJ Ferry Corsten (voted in the top 10 DJs in the world for 5 years in DJ magazine’s definitive Top 100 DJ Chart), Above & Beyond trance music group (whose tracks are regularly played by Tiesto), and Producer/DJ John Askew (who was recently asked by Pete Tong to do an Essential Mix for BBC Radio One).
Monday Bar has also represented famed German techno DJ Felix Kröcher, DJ Anneli, who has shared stages with the Sissor Sisters, Tiesto and Fergie, and DJ Anne Savage, the “Queen of Clubs”.
The partnership with PlayBOX means that Monday Bar will now have a global reach, while PlayBOX will greatly strengthen its hold on the booming DJ music market in Scandinavia.
About PlayBOX
PlayBOX is a growing global media entertainment distribution company that offers a wide variety of distribution channels for new music artists and small-to-medium sized record labels. PlayBOX
is aggressively growing its traditional (retail) and non-traditional (digital, online and mobile) distribution channels so independent artists can reach their waiting public even more quickly and easily, while staying at the forefront of emerging trends in distribution. Through a series of strategic mergers and acquisitions, PlayBOX will become a world leader in the distribution and marketing of global entertainment media, with a strategic focus on delivering digital media through PC’s, television and mobile phones.
FORWARD-LOOKING STATEMENTS:
Statements about PlayBOX's future expectations and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. PlayBOX's actual results could differ materially from expected results. PlayBOX does not undertake any obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this objective, PlayBOX will appropriately inform the public.
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